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Business Plans Are Necessary For Long-term Success

by Jose DeJesus MD, MBA

So you've decided to start your own business? You're already far ahead of the many people who daydream about having their own business but never actually take steps to get one started. Once you've made that important decision, though, you have a lot to get accomplished first. The first step is to come up with a good business plan.

A business plan involves more than just telling yourself you are going to start a business. Business plans are, essentially, formal documents that lists exactly what businesses are going to be all about, how owners will conduct operations, how businesses will be managed, and what their goals are. This is incredibly useful not just for your personal use but for employees and customers as well.

Business plans are important whether you are planning on constructing a large business franchise or simply a small scale operation. However, the plan itself will likely be different depending on the size and scope of your ideas. Therefore, applying simple pre-written templates for business plans is not the best solution. Be creative and use what works best for you, not for other people.

What goes into a business plan? There are several components, each of which is generally split off into its own section. First you need an executive summary, which gives an overview of the plan and your company's mission. Next is the market analysis, which describes the field in which you will be conducting business. You should then go into a description of your company, with separate sections for its management, marketing, and product line.

Now it is time to address finances. Your business won't get off the ground without funding. It is in this section that you will explain how to get the financial backing needed for your business to grow. If you will be getting startup business loans and investments, you should put that information in this section. Also, you should include any money put into the business by initial shareholders.

An appendix for business plans may be included. The appendix may contain credit history, legal documents, licenses, permits and contracts. The appendix may be very helpful for the suppliers and creditors which are some of the outside parties, if they wish to see some of the documents.

Above all, keep in mind that business plans, by nature, are not set in stone. Businesses change, grow, and evolve, and their plans should too. The plan you devise for your fledgling mom-and-pop store will not be suitable if it becomes a massive franchise. Therefore, you should continually update the plan as your business and its goals change. By doing this, you will be much better equipped to handle the many business-related challenges you will encounter.

If you dream of starting your own business, the very first thing you need to do is write a well thought out business plan. Business plans are an official strategy written not only for your personal use, but for employees, customers, creditors and suppliers. Business plan sets forth guidelines establishing the purpose, operations, management and goals of business franchise. It is composed of different sections namely an executive summary, market analysis, narration on management, marketing and product line. Also, the funding, startup business loans and financial sections are then followed by the appendix at the end. Businesses evolve and their plans should too.

Published September 13th, 2007

Filed in Business, Management

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