Articles, Information, Resources

Be forwarned! There is no instant way for you to get top rankings and mountains of qualified traffic to your site inside of ten seconds, like all of the other so called Search Engine Optimization Gurus who spam your email inbox claim. But then again, if you believe all of the hype that they regurgitate, you must still believe in the Easter Bunny or that the earth is flat.

However, if you would like some honest info about how a sheer novice built a very successful, profitable website in way less than one year, then stick around. This article is really about what has worked exceptionately well at getting lots of highly targeted traffic to an ecommerce website that I own.

A year ago I was a complete novice at this, and I didn't even know what Search Engine Optimization, reciprocal links or article spinning and marketing was. Today I am the owner of a outrageously successful ecommerce website.

Now, I don't claim to be a Search Engine Optimization guru. But I can honestly tell you that in well under one year, I've been dramatically successful at getting tons of traffic to my website without paying a cent for it. My ecommerce site also has a much higher conversion rate than many other sites on the web. In other words, my site is well in the "black" and making plenty of money.

Here is a little background on my experience: I've been in my own business for many years and I've had a lot of success at it. Since about 90% of all new businesses fail within thirty-six months, and many established businesses fail on a regular basis, I like to think that over the years I've learned how to rapidly adapt to a changing marketplace.

I decided to mold my existing business into an Internet based business in February. So I got a copy of Microsoft FrontPage and I started creating and building a website. At the same time I started morphing my "product" for Internet consumption. In June, I was 59 and I retired from my business in order to focus full time on marketing my "product" via my ecommerce site.

You must be wondering what my "product" is. My "product" is information. But I'm not going to tell you exactly what kind of information I sell, and I'm not going to send you to my site because I don't want my competitors to know how I took a brand new homemade PR0 site, and advanced it to a PR4 site by Thanks Giving - a six month time span.

More importantly, I don't want them to know what I did to get my homemade website to rank on the first page in the Google organic SERPS for lots of important keyword phrases, and on the first three pages of Google, Yahoo, and MSN organic SERPS for literally hundreds of different excellent keywords. It has taken me way less than a year, while many of my competition has been struggling at it for many years!

I'll be the first to admit that along the way, I've wasted lots of money and time on lots of Internet marketing software and lots of worthless information from the "Internet Get Rich Quick Gurus." At the same time I've learned which software packages are productive and worth the investment.

HOW I FOUND SUCCESS ON THE INTERNET - ARTICLE WRITING AND MARKETING

Many people use link trading to promote ecommerce websites. I myself have traded links with others in my industry. However, I believe that writing articles and getting them published on thousands of websites for free has had the greatest impact on my site's search engine ranking and the amount of money that I've been able to make. But beware: If you are not fully aware of the downside of article marketing, you can quickly drive yourself out of business.

WHAT MAKES ARTICLE MARKETING SO EFFECTIVE?

It's simple: 1. The quickest way to rank well on the major search engines is to have lots of one-way links from other on-topic websites to your site.

2. When you write a good article and put it on another site, your "payment" for the use of that article is one or more links from that article back to your website. The more articles that you write and publish, the more free one-way links pointing back to your domain. The more one-way links from other on-topic websites, the better your site will rank in the organic SERPS.

3. If you are able to write a good article, then you will set yourself apart as the expert in your field. Well written articles will validate you in the eyes of the public. And a well-written article is one of the best ways to get qualified traffic to your site. That's because people will read it, and if you've built their trust, they will click your link to see what you have to offer them.

NOW FOR THE MONKEY WRENCH - AVOIDING THE GOOGLE DUPLICATE CONTENT FILTER

If you want to be successful then you have to get your articles onto hundreds or even thousands of other sites. Google doesn't like content that has been duplicated on other sites. So even if you have an article on hundreds or thousands of other sites, Google can find the duplicated articles and only give you credit for the back links in one, or maybe a few of the published articles.

So in a perfect world, in order to get the most benefit from your articles and links you must create a one of a kind article for each website. But nobody has that kind of time or talent, right?

Well . . . . Thanks to modern software, articles can be spun, spooled, or re-written automatically using software. And indeed, in 2006, article-spinning software began to make its appearance on the scene.

Unfortunately, most articles that are spooled are worthless because the articles that the software creates on full autopilot are usually totally laughable. The grammar and syntax is usually all wrong. And people who read them will think that they were published by a 3 year old. And because of latent symantic indexing, the Google algorithm can also pick out and ignore these laughable articles as well.

However, if you create a well-written article to begin with, and then use the software correctly, the software can re-write the article into hundreds or even thousands of unique, high quality articles that anyone would feel proud of. And most importantly, your articles will be more than unique enough to avoid the duplicate content filters.

If you don't like to write articles, if you do not have the time, or you do not have the expertise, you do not need to worry. You can purchase PLR (private label rights) articles and spool them! But you will always be better off if you can write your own articles.

I've used desktop article spooling software that I paid about $200.00 for, to create these kinds of spun articles, and it works great. As I write this page, I still do use this software for spinning articles that I submit to article directories. The upside of this is that each article directory gets a unique version of the article, and this version won't get filtered out by the duplicate content filters. The down side is that as other webmasters take these articles from the article directories and publish them on their sites, most of these re-published articles will get filtered out. But they will still increase the traffic to your site as people read them and click your links.

Published articles almost always trigger a lot more referrals if they are placed directly on your competitor's website! But it is usually somewhere between very difficult and impossible to recruit other competitor webmasters to publish your articles. So that relegates you to submitting only to article directories.

HERE IS SOME GOOD NEWS!

There are some very inexpensive online services that allow you to use their article spinning software right on their websites, to create dozens, hundreds, or even thousands of unique articles. Some of these sites will even let you try out their service for free. It is amazingly easy to learn and to use their software. And the benefits of using these services are almost too good to be true. Let me tell you a little bit about these services.

First off, the wonderful thing about these services is that they can take your article, and they can spool an unlimited number of unique versions of it. Then they place a different unique version of your article on hundreds of on-topic sites. These spun articles are so unique that a duplicate content filter will not filter out these articles. So you will get the benefit of all of your back links for ranking purposes.

This is real power. We are talking about the ability to get your well-written articles published on hundreds of your competitors and your peer's websites practically overnight. To make the situation even more attractive, when these services publish your article on another site, they won't publish that Webmaster's articles on your site. This will eliminate reciprocal linking and will net you hundreds, or even thousands of one-way links.

And unlike article directories where your links are severely limited, these services allow you to put up to five keyword rich back links in each of your articles. It's best to have each of those back links go to a different webpage on your site, not just to your home page.

You should make the back links appropriate. So if your article is about baby furniture, and you are talking about cribs, you'll want to link to a page about baby cribs on your site. If you are talking about playpens, you'll want to link to a page that features playpens, etc.

Future plans on some of these article spooling networks are to spool your unique articles to thousands of on-topic blogs, and into hundreds of article directories automatically. And remember, every submission will be unique as far as the duplicate content filters are concerned.

Don't get carried away, because this is not a 10 second "click one button" cure for the huge job of creating hundreds or even thousands of unique articles and submitting them to hundreds of directories and thousands of your competitor's sites. If you believe that something like that exists, then you probably still believe in the tooth fairy.

You will still have to put sufficient effort into creating well-written professional articles. And then you must be willing to put effort into creating the synonym words and phrases that the software requires to spin your article. But believe me, you can not accomplish in a full month what these services can do in an hour.

As an example of what can be accomplished: I wrote four completely different articles on different kinds of information that I have available for sale. After only 12 days on one of these services, my articles were on 242 different competitor site on-topic web pages.

You can do the math! With five back links in each article, one to my home page and four to different deep linked product pages on my site, that's nine-hundred-sixty-eight links in twelve days! And I began to see some of those links indexed by the major search engines within that same time period. A little mathmatical extrapolitation will tell you what will happen after a month, 3 months, a year, etc.!

HOW DIFFICULT IS IT TO SPOOL ARTICLES USING THESE SERVICES?

It is very easy to use the software and a 9-year old child could learn the process. You will learn to use it within a few minutes.

Many of these online services will let you try out their site and their service for free. Many give a 30-day money back guarantee. So you get to try it for a full month to experience how much it will help your site to improve its traffic before you must pay for it. I highly recommend it and you will want to give it a test!

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Albert Weiss is a novice at SEO. He isn't one of the thousands of self-proclaimed SEO Gurus that inhabit the Internet. However, as a beginner, he has built a very successful ecommerce website in well under a year. His site is successfully competing with the other top producing websites in his industry, many of which have been on the Internet for ten years or more!

Mr. Weiss has documented the steps that were taken to get lots of free traffic to his site to make it successful by using article marketing, as well as how relying on several other aspects of Search Engine Optimization can quickly make an ecommerce site a successful money maker. He created a Free SEO Site just for you! So drop by www.ArticleSpooling.com right away.