How One Novice SEO Beat Out The Big Boys
Be forwarned! There is no instant down and dirty way for you to get top rankings and lots of traffic to your website inside of ten minutes, like all of the other so called SEO Experts who fill your email inbox claim. But then again, if you believe all of the hype that they regurgitate, you might still believe in the Easter Bunny or that the earth is flat.
If you want honest information about how a sheer amateur created a successful website in less than one year, then stick around. This article is about what has worked outrageously well at getting mountains of highly targeted traffic to an ecommerce website that I own.
A year ago I was a complete beginner at this, and I didn't know what SEO, reciprocal links or article spooling was. Today I am the owner of a highly successful ecommerce website.
Now, I don't claim to be a SEO expert or guru. But I can honestly tell you that in well under one year, I've been outrageously successful at getting tons of traffic to my site without paying a cent for it. My ecommerce site also has a much higher conversion rate than many other ecommerce sites on the web do. In other words, my site is well in the "black" and making plenty of money.
My Background: I've been in my own business for many years and I've had more than my fair share of success at it. Since about 90% of all new businesses fail within 36 months, and many established businesses fail regularly, I believe that over the years I've learned how to rapidly adapt to a changing marketplace.
I decided to morph my chosen profession into an Internet business in Feb.. So I bought a copy of FrontPage and I started building a website. At the same time I started morphing my "product" for online consumption. In June, I was 59 and I retired from my professional practice in order to focus full time on marketing my "product" via the Internet.
You must be wondering what my "product" is. My "product" is information. But I'm not going to disclose to you exactly what kind of information it is, and I'm not going to send you to my site because I don't want my competitors to know how I took a brand new homemade PR0 site, and advanced it to a PR4 site by Thanks Giving - a six month time span.
More importantly, I don't want them to know exactly how I got my homemade website to rank on the first page in the Google organic SERPS for dozens of important keyword phrases, and on the first three pages of MSN, Yahoo, and Google organic SERPS for literally hundreds of different excellent keywords. It has taken me well under a year, while lots of my competitors have been struggling at it for up to ten years!
I'll be the first to admit that I wasted lots of time and hard earned money on a lot of Internet marketing software and lots of worthless information from the "Internet Get Rich Quick Gurus." At the same time I've learned which Internet software applications are beneficial and worth investing in.
HOW I FOUND SUCCESS ON THE INTERNET - ARTICLE WRITING AND MARKETING
Many people use link trading to promote ecommerce websites. I myself have traded links with others in my industry. However, I believe that publishing articles that I've written on thousands of websites for free has had the largest impact on my ecommerce site's ranking and the amount of money that I've made. But beware: If you are not cognizant of the downside of article marketing, you can quickly drive yourself out of business.
WHY IS ARTICLE MARKETING SO EFFECTIVE?
It's simple: 1. The quickest way to good rankings on the major search engines is to have a lot of one-way links from other on-topic sites to your site.
2. When you write a good article and put it on another site, your "payment" for the use of that article is one or more links from that article back to your site. The more articles that you publish, the more free one-way links pointing back to your domain. The more one-way links from other on-topic sites, the better your site will rank in the organic SERPS.
3. If you write a good article, then you will set yourself apart as the expert in your field. Well written articles will validate you. And a well-written article is one of the best ways to get qualified traffic to your site. That's because people will read it, and if you've built their trust through your article, they will click your link to see what you have to offer them.
NOW FOR THE MONKEY WRENCH - AVOIDING THE GOOGLE DUPLICATE CONTENT FILTER
If you want to be successful then you must get your articles published on hundreds or even thousands of other websites. None of the major search engines like duplicated content. So even if you have an article on hundreds or thousands of other websites, the search engines can find the duplicate articles and only give you credit for the back links in one, or maybe a few of the articles.
So in a perfect world, in order to get the most benefit from your articles and links you will need to create a unique article for each website. But nobody has that kind of time or talent, right?
Well . . . . Thanks to modern computer programming, articles can be spun, spooled, or re-written automatically using software. And indeed, in 2006, article-spooling software began to emerge on the scene.
Unfortunately, most spun articles are worthless because the articles that the software creates on full autopilot are usually totally laughable. The grammar and syntax is very often all wrong. And anyone who reads them usually think that they were published by a 6 year old. And because of latent symantic indexing, the Google algorithm can also pick out and ignore these laughable articles as well.
But if you create a well-written article to begin with, and then use the software correctly, the software can re-write the article into hundreds or even thousands of unique, high quality articles that you can feel proud of. And more importantly, your articles will be more than unique enough to avoid the duplicate content filters.
If you don't like to write, don't have the time, or don't have the expertise, you don't need to worry. You can purchase PLR (private label rights) articles and spool them! But you are always better off if you can write your own articles.
I've used desktop software that I paid about $200.00 for, to create these kinds of spun articles, and it works great. As I write this page, I still do use this software for creating articles that I submit to article directories. The upside of this is that each directory gets a unique version of the article, and this version won't get filtered out by the duplicate content filters. The down side is that as other webmasters take these articles from the article directories and publish them on their sites, most of these re-published articles will get filtered out. But they will still increase the traffic to your site as people read them and click your links.
Your articles almost always produce many more referrals if they are placed directly on your competitor's website! But it is almost always somewhere between very difficult and impossible to recruit other competitor webmasters to publish your articles. So that relegates you to submitting directly to article directories.
HERE IS SOME GOOD NEWS!
There are some inexpensive Internet sites that allow you to use their article spooling software right on their websites, to create dozens, hundreds, or even thousands of unique articles. You can even try some of them out for free. It is super easy to learn and to use their software. And the benefits of using these sites is almost too good to be true. Let me tell you a little bit about these online services.
To start with, the wonderful thing about these online services is that they take your article, and they can spool an unlimited number of unique versions of it. Then they publish a different unique version of your article on hundreds of on-topic websites. These articles are so unique that a duplicate content filter will not filter out these articles. So you will get the benefit of all of your back links for ranking purposes.
This is real muscle. We are talking about the ability to get your articles published on hundreds of your competitors and your peer's websites practically overnight. To make the situation even more attractive, when these services publish your article on another site, they won't publish that Webmaster's articles on your site. This will eliminate reciprocal linking and nets you hundreds, or even thousands of one-way links.
Unlike most article directories where the number of links you can place in your article are very limited, these services allow you to put up to 5 keyword rich back links in each of your articles. It's best to have each of those back links go to a different webpage on your site, not just to your home page.
You should make the back links appropriate. So if your article is about baby furniture, and you are talking about cribs, you'll want to link to a page about baby cribs on your site. If you are talking about playpens, you'll want to link to a page that features playpens, etc.
The plans for the future on some of these article spinning sites are to publish your unique articles to thousands of on-topic blogs, and into hundreds of article directories automatically. And remember, every submission will be unique as far as the duplicate content filters are concerned.
Make no mistake; this is not a ten second fix for the huge job of creating hundreds of unique articles and submitting them to hundreds of directories and potentially thousands of your competitor's websites. If you believe that something like that exists, then you probably believe that the earth is flat.
You still must put a great deal of effort into creating well-written professional articles. And then you must be ready to put effort into looking up the synonym words and phrases that the software requires to spin or spool your unique article. But believe me, you can not accomplish in a full month what these services can do in an hour.
As an example of what can be done: I wrote four completely different articles on different kinds of information that I sell. After only twelve days on one of these services, my articles were on 242 different competitor site on-topic web pages.
You do the math! With 5 back links in each article, one to my home page and four to different deep linked product pages on my website, that's 968 links in only twelve days! And I began to see some of those links indexed by the major search engines within that same time period. Use your imagination about what will happen after a month, six months, or a year!
HOW HARD IS IT TO SPOOL ARTICLES USING THESE SERVICES?
It's so easy to use the software that it is a breeze. You will learn to use it within minutes.
Some of these services will let you try out their site and their service without charge. They give a 30-day money back guarantee. So you get to try it for a full month to see how much it can help your site to improve its rankings and its traffic before you are committed to having to pay for the service. I highly recommend this type of software and you will be happy that you gave it a test run!
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Albert Weiss is a novice at SEO. He isn't one of the thousands of self-proclaimed Search Engine Optimization Gurus that inhabit the Internet. However, as an amateur, he has built a very successful and profitable ecommerce site in well under a year. His website is successfully competing with other top producing sites in his industry, many of which have been on the Internet for ten years or more!
Mr. Weiss has documented the steps that were taken to get lots of free traffic to his website to make it successful by relying on article spinning, as well as how incorporating several other aspects of SEO can make a website a big success. He created a Free Search Engine Optimization Information Website for everyone! So visit www.ArticleSpooling.com today.
Albert Weiss is an amateur at Search Engine Optimization. He is NOT a self-proclaimed SEO Guru. However, as a beginner, he has built a very successful ecommerce website in well under a year. And his website is successfully competing with the other top producing ecommerce sites in his industry, many of which have been on the Internet for ten years!
Published March 28th, 2007




